Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Here are the headlines you Need2Know for Monday, July 20, 2020.
Nationally, homes are selling within 30 days on average, leaving less time to act on homes when they go on the market.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
SEIU President Mary Kay Henry talked to Cheddar about how the Strike for Black Lives will fight for the causes of racial and economic justice simultaneously.
Teams of military medics were deployed in Texas and California to help hospitals deluged by coronavirus patients. Miami area authorities, meanwhile, began stepping up enforcement Friday of a mask requirement.
The U.S. once again shattered its own record of new coronavirus cases: 77,000 on Thursday --14,000 of which were in Florida. In Miami Beach, the party scene on iconic Ocean Drive continues; worried that the Manhattan nightlife scene -- which has moved to the streets -- is getting out of control, Gov. Cuomo told bars in NYC they can no longer serve alcohol unless it’s accompanied by food, and all walk-up bar service will be shut down.
Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday named the company’s chief content officer, Ted Sarandos, as co-CEO.
The ruse discovered Wednesday included bogus tweets from Barack Obama, Joe Biden, Mike Bloomberg and a number of tech billionaires.
The politicization of school reopenings by Trump has scared off teachers who before were "overwhelmingly" in support of heading back in the fall, Randi Weingarten told Cheddar.
The former first lady will host The Michelle Obama Podcast from Obama's Higher Ground production company, Spotify announced Thursday.
