Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The storm's power is raising fears of a 20-foot storm surge that forecasters say would be “unsurvivable” and capable of sinking entire communities on the Texas and Louisiana coast.
Bud Light is gearing up to promote its hard seltzer as the drink becomes more popular. Conor Mason, senior director of digital for Bud Light, and Todd Anderman, president of Doing Things Media, joined Cheddar to talk new marketing approach.
The first lady tries to strike an empathetic and personal tone at the RNC; Hurricane Laura landfall tonight; who's to blame as college COVID cases spike and more.
An Associated Press reporter and photographer hiked the renowned Redwood Trail at Big Basin Redwoods State Park on Monday and confirmed most of the ancient redwoods had withstood the blaze.
A new poll from The Associated Press-NORC Center for Public Affairs Research finds 45% of Americans say they are setting aside more money than usual during the coronavirus pandemic.
RNC kicks off with some revisionist history; latest on the tropics and California fires; Covid-19 reinfection confirmed; Jerry Falwell out & is NYC "dead"?
Bee researcher Elaine Evans of the University of Minnesota cautions would-be beekeepers that the fast-growing hobby may be a lot more work than people think they're signing on for.
Two Bronx women are on a mission to reduce food waste and insecurity in New York City and have set up a community fridge where people can donate fresh foods, free for anyone to take. The movement of providing community fridges is not a concept limited to just NYC. Cheddar's Chloe Aiello reports.
Jonathan Fithian, president and CEO of the national association of theater owners, talks new cinema safety guidelines as movie theaters across the U.S. reopen.
Kenosha, Wisconsin, became the nation’s latest flashpoint city in a summer of racial unrest after a Black man was shot and wounded by police, apparently in the back, as he leaned into his SUV.
