Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Bacardi's Director of Lifestyle & Culture, Colin Asare-Appiah makes us a hugo spritz, chats summer drink trends and if AI will ever replace bartenders.
Find out what reality TV star and real estate agent Tracy Tutor has to say about the current state of the market. Plus, what to expect on MDL this season.
