Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The number of Americans applying for unemployment benefits fell last week to 860,000, a historically high figure that reflects economic damage from the coronavirus outbreak.
Music streaming social platform, Lum, is gaining popularity after closing a $3 million Series II funding and a partnership with singer/songwriter Ne-Yo. Ne-Yo, along with Lum co-founder, Max Ferguson, joined Cheddar to discuss benefits for artists and fans in joining the platform.
Hurricane Sally has lumbered ashore near Gulf Shores, Alabama, as a Category 2 storm, with top winds of 105 mph.
Hurricane Sally crawls ashore along the Gulf Coast as a major flooding event; a major foreign policy victory for President Trump; everything that Apple just announced, and more.
Arthur Blank, Atlanta Falcons owner and Home Depot co-founder, joined Cheddar to discuss business values beyond making a profit and the NFL's stance on racial inequality issues today.
Louisville Mayor Greg Fischer says the city has agreed to a settlement with the family of Breonna Taylor that includes a $12 million payment and police reforms after the Black woman was fatally shot by police who burst into her home at night.
A nurse at an immigration detention center in Georgia says authorities performed questionable hysterectomies, refused to test detainees for COVID-19 and shredded medical records.
Dole has pledged to bring healthier options to 1 billion people by 2025 in the company's new #SunshineForAll initiative. Dole's North American president, Brad Bartlett, joined Cheddar to discuss the campaign kickoff in Jackson, Mississippi.
Smoke from the western fires now visible over NYC as Trump and Biden spar on the climate. Plus, Hurricane Sally latest and a major discovery in space.
This year's Macy’s Thanksgiving parade has been reimagined for the coronavirus pandemic.
