Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The Northeast will see more snow today than it got all last winter as a major winter storm approaches. The latest forecast, plus promising vaccine and stimulus developments and Tom Cruise has HAD IT with COVID rule-breakers.
CEO Isaac Larian joined Cheddar to discuss MGA Entertainment's push for recyclable toy products and packaging.
A decade after publishing his memoir “Decoded,” Jay-Z is forming a more lasting partnership with the book industry. Roc Nation, the entertainment company founded by Jay-Z, is starting an imprint with Random House called Roc Lit 101.
Jill and Carlo talk vaccine rollout, election results, the IPO market and more.
Dr. Fauci's predictions for herd immunity in the U.S. as the first vaccines roll out and the country crosses 300,000 deaths. Plus: Google pioneers a new office policy, Mariah back at #1 and more.
Thousands of people gathered in the Chilean region of La Araucanía on Monday to witness a solar eclipse, rejoicing in the rare experience even though visibility was limited because of cloudy skies.
Disney is gearing up to roll out a number of movies and show on its streaming service Disneyplus. The news comes as the streaming wars ramp up following HBOMax and Warner's movie deal. Cheddar's Michelle Castillo reports.
Impressive gifts for everyone on your list, at a fraction of the price.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Since the NYC subway's initial design, the system has gone through a number of changes and facelifts making it the vast, efficient, and sometimes intimidating transportation giant it is today.
