Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Lisa McKnight, global head of Barbie and dolls, spoke to Cheddar about how Mattel's success during COVID-19 rested on its classic toy brands like Barbie, Fisher-Price, and Hot Wheels.
Russell Westbrook led a $63 million fundraising round for Varo Bank and is looking to help underserved communities with financial literacy, according to Donnell Beverly, president of Russell Westbrook Enterprises, and Varo COO Wesley Wright.
Cheddar's Michelle Castillo talks to frontline workers in keeping New York City's sprawling subway system running and safe amid the COVID-19 pandemic that has taken the lives of at least 136 MTA colleagues.
The latest on Tiger Woods' condition following a serious car accident, a global vaccination drive begins, why college enrollment is down, and more.
Authorities say there's no immediate evidence that Tiger Woods was impaired in a car crash that seriously injured both of the golfer's legs.
The coronavirus pandemic offered people the opportunity to connect with pets, and the number of adoptions and fosters surged throughout the pandemic. Cheddar's Chloe Aiello reports.
Advertising analytics company DoubleVerify found in a report that there was a 21 percent increase in "inflammatory news and political content" on websites following January 6.
The chief of the Cherokee Nation says it's time for automaker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models.
Jill and Carlo are talking vaccine reinforcements, Israel's progress (and that SNL joke), plus Spotify taps Bruce Springsteen and Barack Obama and Daft Punk calls it quits.
The COVID-19 death toll in the U.S. has topped 500,000, all but matching the number of Americans killed in World War II, Korea, and Vietnam combined.
