Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The iconic Rockefeller Center Christmas tree has been chosen and it's a Norway spruce that comes from Vestal, New York, which is in the Binghamton area.
Saudi Arabia became the only country to enter a bid to host the 2034 FIFA World Cup after Australia backed out, claiming they were focusing on other major sporting events.
Manga is one of Japan's most beloved comic art forms and an exhibit in New York is showing the work of some of Japan's most talented illustrators. Keiko Asai, of Ginza Sony Park, joined Cheddar News to explain the exhibit and what to expect when you visit.
Five months before the deadliest mass shooting in Maine’s history, the gunman’s family alerted the local sheriff that they were becoming concerned about his deteriorating mental health while he had access to firearms, authorities said Monday.
