Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
A driver tried to crash through the exit gates of a South Carolina nuclear plant Thursday night about an hour after security asked the same car to leave when it tried to enter, authorities said.
A former Southern California street gang leader pleaded not guilty Thursday to murder in the 1996 killing of rap music icon Tupac Shakur in Las Vegas — a charge prompted by his own descriptions in recent years about orchestrating the deadly drive-by shooting.
A tarantula crossing the road in Death Valley National Park caused a traffic crash that sent a Canadian motorcyclist to the hospital, the National Park Service said.
