Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Officials say 24 people were killed when an elevated section of Mexico City's metro collapsed as a train was traveling along it.
The reopenings are coming in fast and furious now, and the FDA is prepping to greenlight the vaccine for adolescents (Good!). Vaccine hesitancy is still a problem (Bad!). Plus, why everything is so expensive right now, and a fine-dining powerhouse goes vegan.
Cheddar's Michelle Castillo delves into her Filipino cultural roots exploring the ways foodstuffs connect generations of immigrants in the U.S.
Bill and Melinda Gates say they're divorcing. The Microsoft co-founder and his wife, who launched the world’s largest charitable foundation, said they would continue to work together at the Bill & Melinda Gates Foundation.
Jon M. Chu, director of 'Crazy Rich Asians,' discussed the issues of diversity and AAPI representation in Hollywood with Cheddar.
Air travel continues to recover from the pandemic, although it's still not close to normal.
Jill and Carlo talk about the good (100 million Americans vaccinated!) and the bad (India) in the pandemic. Plus, the question of how to get workers back to the office, Elon Musk prepping for a controversial SNL gig, and the best celebrity couple of the 2000s seen hanging out again.
Cheddar correspondent Chloe Aiello went library-hopping to check out the latest programming, including whispering libraries and outdoor reading rooms.
Cheddar’s Michelle Castillo stopped by a Convene location in New York, which provides flexible offices, events and meeting spaces, to see what the future of work may hold.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
