Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Team USA's Uneven Start, Optimism Plummets & 'Old' Stuns Box Office
Despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games.
The flame at Tokyo’s National Stadium and another cauldron burning along the waterfront near Tokyo Bay throughout the games will be sustained in part by hydrogen, the first time the clean fuel source will be used to power an Olympic fire.
Australia has garnered enough international support to defer for two years an attempt by the United Nations’ cultural organization to downgrade the Great Barrier Reef’s World Heritage status because of damage caused by climate change.
Cheddar News’ Chloe Aiello reports on tensions between the NYPD and the New York City LGBTQ+ community at the Queer Liberation March this year.
The Big Apple is betting big on Lin-Manuel Miranda's "In the Heights" musical to drive tourism to Washington Heights, a neighborhood hit hard by the pandemic.
High-end smoke shop Higher Standards decided to celebrate New York marijuana legalization by commissioning a mural on the store’s facade at Manhattan's Chelsea Market.
Known as the Indians since 1915, Cleveland’s Major League Baseball team will be called Guardians.
The Tokyo Games have arrived at last, after a yearlong delay. They're a multinational showcase of the finest athletes of a world fragmented by disease.
Jill and Carlo preview this weekend's Olympic events, a sobering warning from the CDC, the NFL trades the carrot for the stick when it comes to vaccines, and more.
