Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Understanding and implementing gratitude.
One of the hottest bakeries in New York City recently opened this year. Cheddar News spoke with Clio Goodman, chef and owner of ByClio's Bakery in Brooklyn, to show its interesting, delicious, and unique cake flavors.
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McCormick announced a limited-edition collection of Thanksgiving doughnuts ahead of the holiday. Duarte Geraldino and Kristen Scholer gave some of them a taste in-studio for your viewing pleasure.
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