Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

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Universal Baby Registry Babylist Raises $40 Million Series C
Babylist, an online baby registry for expecting and new parents, recently raised $40 million a Series C round, bringing the company's total funding to $50 million. Babylist also operates as an e-commerce and content platform. The company says it aims to be a one-stop solution for first-time parents who don't know what they need to buy for their new child. Babylist also says it wants to expand to address the needs of the entire family. Babylist founder and CEO Natalie Gordon joins Cheddar News' Closing Bell to discuss.
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