Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

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Millions Petition to Reduce Trucker's 110-Year Sentence
In 2019, a truck driver in Colorado crashed into traffic killing several people, and causing a 28 car pile up. Today, the driver, Rogel Lazaro Aguilera-Mederos is serving a sentence of 110 years in prison. The sentence is causing outrage, and supporters of Aguilera-Meredos have started a petition asking colorado's governor to step in. this petition has now reached over 4 million signatures. Karen Nance, criminal defense attorney & former prosecutor, and Megan Schrader, opinion editor, Denver Post join cheddar news to discuss.
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