Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Hong Kong authorities say they will kill about 2,000 small animals, including hamsters, after several tested positive for the coronavirus at a pet store where an employee was also infected.
Senate takes on voting rights, orange juice is about to get more expensive, and Silicon Valley takes on the crows. Here is all the news you Need2Know for Tuesday, January 18, 2021.
As food prices continue to rise, the cost of eating at home is starting to outweigh the cost of eating out. According to the Labor Department, grocery prices jumped a whopping 6.5 percent in December, while restaurant prices rose only 6 percent. Daniel Ammen, the senior director of project management and purchasing at restaurant management company Front Burner Brands, joined Cheddar to discuss how its own restaurant, The Melting Pot, is navigating the cost differential and how its restaurants overall are dealing with ongoing staffing shortages.
Svetlana Mitsuko Delous, dancer and aerial artist with Cirque Du Soleil, joins Cheddar News to talk about the return of the OVO show at the Microsoft Theater in Los Angeles this March.
Alfred Griffin, the CEO and Co-Founder of LightForce, joins Cheddar Innovates to discuss how 3D printing is making braces more affordable and personalized, and what this means for the future of orthodontics.
Alex Garden, Chairman and CEO at Zume, joins Cheddar Innovates to discuss how individuals can take steps to end their reliance on plastic, and Zume's partnership with global robotics company ABB to put sustainability at the forefront.
