Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their industries. Today we feature the late Virgil Abloh, pioneering designer.
Personal data platform Caden raised $3.1 million in pre-seed funding. Caden says its service allows users to have complete control over their data and earn a profit from it by sharing certain data with trusted brands, while never relinquishing ownership. The company also says its goal is to transform the internet and the use of personal data and make a better system for both consumers and brands. Caden founder and CEO John Roa joins Cheddar News' Closing Bell to discuss.
The Winter Olympics are heating up, banning disruptive passengers, and selling a house as an NFT. Here is all the news you Need2Know for Monday, February 7, 2022.
Consolidation has been transforming the industry for at least the past two years, but much of the activity was happening in the background. That all changed in the past month.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their industries. Today we profile Newark, NJ, Mayor Ras Baraka.
Health care workers might finally get some relief thanks to slowdowns at the consulate, the 2022 Winter Olympics are officially underway, and you're about to pay more for Amazon Prime. Here is all the news you Need2Know for Friday, February 4, 2022.
