Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Online tutoring service Paper recently raised $270 million in a Series D funding round. Paper says its online platform serves nearly two million students and offers unlimited, 24/7 academic support via its multilingual tutors. The company partners directly with school districts instead of families, and says this allows it to provide personalized tutoring to all students regardless of their socioeconomic status. Philip Culter, co-founder and CEO of Paper, joined Cheddar News' Closing Bell to discuss.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature activist Tamika Mallory.
More money to battle COVID-19, ViacomCBS gets a new name - again, and some Nintendo are angry! Here is all the news you Need2Know for Thursday, February 17, 2022.
As coronavirus cases decline, many people are going out again, eating at restaurants, taking long-delayed vacations, attending concerts, and more. But, despite social activities returning to normal, many companies are still working remotely. In fact, only a third of U.S. employees have returned to the office, according to Kastle Systems, which monitors building-access cards. Brian Kropp, chief of research for Gartner's HR practice, joined Cheddar's Opening Bell to discuss the state of the return-to-work debate.
Swedish electric motorcycle maker Cake says its mission is to inspire society to adopt a zero-emission lifestyle. The company admits this is a lofty goal that covers a lot of ground - so it's starting with the world of urban mobility and last-mile deliveries. The company also has an agreement in place with NorthVolt to continually improve the environmental impact of batteries for electric vehicles. Stefan Ytterborn, Founder & CEO of Cake, joins Cheddar Climate to discuss.
One retailer and publicly-traded company says it is on a mission to inspire a new generation of consumers to think secondhand - first. thredUP is one of the world's largest resale platforms for women's and kids' apparel, shoes, and accessories. The company says it is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Anthony Marino, President of thredUP, joins Cheddar Climate to discuss.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
Prince Andrew settles with Epstein victim, BlockFi is fined $100 million, and we all turned back into the Super Bowl this year. Here is all the news you Need2Know for Wednesday, February 16, 2022.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature poet and activist Amanda Gorman.
