Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Alex Walker, candidate for Colorado's 3rd Congressional District, joins Cheddar News to discuss why he's running against Lauren Boebert and the inspiration behind his viral campaign ad.
Lisa Hagen, politics reporter for U.S. News and World Report, joins Cheddar News to preview what to expect from President Biden's State of the Union Address on March 1.
GLAAD, the media watchdog for the LGBTQ community, released its “Where We Are on TV” report last week, with updated data on the entertainment industry. Rich Ferraro, chief communications officer for the non-profit organization, joined Cheddar News to talk about the progress that has been made on media representation and what's at stake in the process of humanizing queer people in popular culture as a recent backlash in legislative trends demonstrated. "We just saw the news yesterday in Texas, a move from Governor Abbott that would try to pull trans youth away from their parents for receiving gender-affirming care," Ferraro said. "And television and entertainment can be a frontline to preventing such anti-LGBTQ legislation from moving forward."
The real estate market is only continuing to heat up as home prices skyrocket across the country. The median price for an American home jumped nearly 20 percent in a year, with the number of 'million dollar cities' tripling since 2020. Tim Rood, Situs AMC Managing Director joined Cheddar's Opening Bell to discuss.
The workforce is incredibly different from what it was just two years ago. Ginnie Carlier, Vice Chair of Talent at EY Americas, joins Cheddar News to discuss the evolving role of the employer, and ways leaders can increase job satisfaction in this current environment.
