Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Last year, CD sales grew for the first time since 2004, according to a new Recording Industry Association of America report. CDs were a leading format in the music industry in the 1990s when Spice Girls and TLC had us groovin'. If it feels like you've been hearing more golden oldies lately, you aren't alone. Classic music is having a serious moment, and it isn't likely to change any time soon. Baker Machado takes a closer look at what's driving this shift in the industry.
Lisa Whalen, managing director of automotive and mobility analysis at Morning Consult, joins Cheddar News to discuss Uber and Lyft's decision to enact price surcharges on riders.
A New Zealand couple who believed they had dug up the world’s largest potato had their dreams turned to mash after Guinness World Records wrote to say that scientific testing had found it wasn’t, in fact, a potato after all.
The Eiffel Tower has grown by six meters (nearly 20 feet) after engineers hoisted a new communications antenna at the very top of France’s most iconic landmark.
Two years into the pandemic, many of us have regained a sense of normalcy. However, those in the healthcare industry are still confronting the virus every day, dealing with the physical, mental and psychological stress of the ongoing pandemic. Ben Mirtes, CFO of Ingenovis Health and Lydia Mobley, a travel nurse with Faststaff, who has spent the last two years going from hotspot to hotspot, joined Cheddar’s Opening Bell to reflect on their experiences in healthcare, and discuss why they are optimistic about a path forward.
Catching you up on what you Need to Know on March 16, 2022, with updates on Ukraine and Russia, a container ship gets stuck in the Chesapeake Bay, Disney employees stage a walkout over the "Don't Say Gay" law in Florida, and NASA completes its first spacewalk of 2022.
Janet Balis, EY Marketing Practice Leader, joins Cheddar News at South by Southwest to break down what exactly the metaverse is, how brands can start to break into this experience, and why to keep the digital divide in mind as the metaverse grows.
Ukraine President Volodymyr Zelenskyy addresses the U.S. Congress today, enough of changing our clocks for Daylight Savings, and the Eiffel Tower gets a few feet taller. Here is all the news you Need2Know for Wednesday, March 16, 2022.
