Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Legendary actor and host of the National Dog Show John O'Hurley joined Cheddar News to talk about this year's big event -- and introduce a few award-worthy pups.
Don't know what to watch on streaming this weekend? The Cheddar News Digital Team has you covered! This week we suggest some of the toughest people out there: socialites, comedians, celebrities and anyone hosting Thanksgiving dinner.
