Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Jordan Mauriello, CEO of MoreYellow, talks about the evolving landscape of female gamers and why brands see Influencers as more valuable than their male counterparts.
Apple's Racial Equity and Justice Initiative is a $100 million program aimed at combating systemic racism while working to advance racial equity across the country. Alisha Johnson, director of the initiative, joined Cheddar at SXSW to discuss the work being done. "We focused on three critical areas. The first is education. The second is criminal justice reform, and the third is economic empowerment, really looking first in our own supply chain, how can we really increase our spend with Latinx, Hispanic, and indigenous-owned businesses," she said. "And then how can we go further to empower entrepreneurs who have been cut out of access to funding and capital and really help them to get the funding."
What you Need to Know on Thursday, March 17. Updates from Ukraine, President Biden refers to Putin as a ‘war criminal’ for the first time, Walmart has ambitious hiring targets for Q1, and Netflix takes steps to crack down on password sharing.
Residents were cleaning their homes Thursday after a 7.4-magnitude earthquake struck off the coast of Fukushima in northern Japan, smashing furniture, knocking out power and killing four people.
Biden calls Putin a "war criminal," HBCUs are getting grant money for security after dozens of bomb threats, and Cannes may hate red-carpet selfies, but this year they're partnering with TikTok. Here is all the news you Need2Know for Thursday, March 17, 2022.
A Peacock streaming show about a '90s one-hit-wonder girl group getting another chance at musical success, "Girls5Eva" drops its second season on the platform on May 5. Cheddar's Michelle Castillo sat down with creator Meredith Scardino and actor Paula Pell from South By Southwest in Austin, Texas, to talk about what fans can expect from the series in Season 2. "They're going to create their first studio album, which is really exciting," Scardino said. "So we're going to follow that journey as they as they get back in the studio."
Cheddar News senior reporter Michelle Castillo was joined by the cast of 'Lizzo's Watch Out for the Big Grrrls' during South by Southwest 2022. They talk all about the new series, which premieres March 25 on Prime Video.
