Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The government can't afford to keep paying some Covid bills, a cheerleader gets an NIL deal for March Madness rescue, and fans will get to watch Beyoncé during the Oscars. Here is all the news you Need2Know for Wednesday, March 23, 2022.
Reshma Saujani, the founder of Girls Who Code and author of "Pay Up: The Future of Women and Work (and Why It's Different Than You Think), joined Cheddar to discuss the many challenges for women in the workplace after the upheaval caused by the pandemic and the solutions she presents.
Companies are leaning towards hybrid workforces due to the pandemic as a means of bringing back workers to the office — especially women employees. Head of HR technology at Capital One, Maureen Jules-Perez, joined Cheddar News to talk about initiatives and technology that the bank is taking to set up a successful hybrid workplace. "Do we have the experiences or the spaces for everyone to feel belonging or included? Do we feel heard? And of course, when it comes to building products, we have all the different, diverse perspectives and thoughts and ideas being incorporated to have the optimal solution or delivery," she said.
Hate crimes from the start of 2022 against Asians reportedly more than doubled compared to 2021, according to the NYPD. Amid the surge of attacks, Amber Reed, the president and co-founder of the grassroots organization AAPI Montclair, joined Cheddar News to talk about how it's looking to help Asian Americans with classes and techniques to defend themselves. “We're seeing racism literally killing people who look like us, and these self defense classes are a chance for us to rewrite a narrative of victimhood into one of empowerment," she said. "We learn first how to be aware of our surroundings because we know that being distracted, appearing weak can make you a target, and then that we focus on disengagement."
Sunny Balwani faces allegations of defrauding investors and patients. He's been charged with several counts of wire fraud and conspiracy to commit wire fraud, with each carrying a penalty of up to 20 years in prison. Cheddar News sat down with Andrey Spektor, partner at Bryan Cave Leighton Paisner and former federal prosecutor, joins Cheddar News to discuss.
Reshma Saujani, the founder of the nonprofit Girls Who Code, discusses the workplace inequities further exposed by the pandemic and her latest book, "Pay Up: The Future of Women and Work (and Why It's Different Than You Think).
