Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Jason Nichols, senior lecturer in the African American Studies Department at the University of Maryland, joins Cheddar News to discuss the mixed reaction following the Academy banning Will Smith.
Christine Doig, director of product innovation at Netflix, joins Cheddar News to discuss the streamers interactive content and its new Two Thumbs Up feature.
Catching you up on what you need to know on April 11, 2022, with updates on the Russia-Ukraine War, France’s presidential election, the record deforestation of the Amazon Rainforest, retail giant Amazon's objection to the Staten Island union vote, the worsening baby formula shortage, a lawsuit against Rutgers Law School, and a stomach illness possibly linked to Lucky Charms cereal.
A Texas D.A. drops a murder charge related to a "self-induced abortion," Elon Musk drops Twitter's board, and the Master's hands out a new green jacket. Here is all the news you Need2Know for Monday, April 11, 2022.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Hena Doba a thing or two at the same time. It's This Week In Trivia!
Actor Kate Walsh spoke to Cheddar News about her return for a guest appearance on the long-running hit show "Grey's Anatomy. Along with her reacquainting herself with the role of Dr. Addison Montgomery, Walsh also discussed her work as Madeline on "Emily in Paris," and answered the question of what's more difficult: medical jargon or deliberately bad French.
Lonely Planet is looking to provide tech-savvy travelers with the building blocks to plan their own trips in a new travel experience series. Sebastian Modak, editor-at-large for Lonely Planet, joined Cheddar News to discuss its travel planning innovation. "We’re really offering new perspectives on these places and new approaches to experiencing them," Modak said.
