Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
President Biden is under some pressure from members of his own party over rising gas prices. Senate Majority Leader Chuck Schumer has called for the president to utilize oil reserves to lower gas prices ahead of the holiday season, as gas prices are currently at a seven-year high. Energy Workforce & Technology Council CEO Leslie Beyer joins Cheddar News' Closing Bell to discuss.
The Green Bay Packers are selling shares of their stock for just the sixth time in its 102-year history. The Packers are the only major professional sports team in the U.S. that is publicly owned and not-for-profit. Now, it is offering 300,000 shares at $300 apiece; however, fans who become shareholders will not have much power, as the Packers' stock is not technically a stock. Washington Post sports reporter Des Bieler joins Cheddar News' Closing Bell to discuss.
Authors Stuart O'Keeffe and Amy Phillips join Cheddar News to discuss their new cookbook, 'COOK IT, SPILL IT, THROW IT: The Not-So-Real Housewives Parody Cookbook.'
The men's brand Harry's is teaming up with Stop Soldier Suicide and Headstrong to help provide mental health support with a $500,000 financial commitment. The withdrawal of troops from Afghanistan triggered a range of mental health responses from veterans and active service members, as well as displaced refugees who are now acclimating to a new way of life. Maggie Hureau, Harry's head of social impact, joined Cheddar News to talk about the partnership and why Harry's chose to get involved in mental health care.
As the U.S. opens its borders to vaccinated international travelers after months of restrictions, the hospitality industry is preparing for a comeback. Radha Arora, President and Co-Chief Development Officer, Rosewood Hotel Group joined Cheddar's Opening Bell to discuss his outlook for the broader travel industry.
John Partilla, Screenvision Media CEO, discusses the biggest changes to the post-pandemic film industry and movie-going experience, what could bounce back, and changes are here to stay; Elaine Low, Senior Entertainment Business Reporter at Insider, breaks down how The Great Resignation is impacting the entertainment business, and what it means for competition among streaming platforms; Cheddar gets a look at Curiosity Stream's 'Before Hollywood.'
Elaine Low, Senior Entertainment Business Reporter at Insider, joins Cheddar Reveals to break down how The Great Resignation is impacting the entertainment business, and what it means for competition among streaming platforms.
John Partilla, Screenvision Media CEO, joins Cheddar Reveals to discuss the biggest changes to the post-pandemic film industry and movie-going experience, what could bounce back, and changes are here to stay.
