Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
When police responded to an alarm call at a TJ Maxx in Rockland, Maine on Thanksgiving Day last week, they weren't sure what exactly they would find. The alarm hadn't been tripped by a burglar but instead, it was a different kind of break-in -- a white-tailed deer.
After over 50 years of record-breaking global tours, it is the end of the road for one of rock and roll's most influential bands, Kiss. The legendary Gene Simmons spoke with Cheddar News to reflect on his career and how Kiss became a staple of American culture.
Lenny Rosenberg and Adaeze Nwanonyiri, owners of Bea's Bakery, joined Cheddar News to show people how to take the creation of gingerbread houses to the next level.
