Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Since 1927, Time Magazine has chosen its Person of the Year to acknowledge the world's biggest and most influential change makers. This year it was global phenomenon Taylor Swift. Dan Macsai, executive editor of Time, spoke with Cheddar News about the process to make its pick and what's involved.
So I got the chance to chat with times executive editor Dan Max about how time made its decision and the entire person of the year issue.
A liberal activist with an eye for mainstream entertainment, Lear fashioned bold and controversial comedies that were embraced by viewers who had to watch the evening news to find out what was going on in the world.
Dean O'Neill, CEO and owner of Pekarna Restaurant & Event Space, joined Cheddar News to discuss a new Christmas-themed pop-up called Tinsel Town in the Upper West Side of Manhattan with some delicious food and drinks.
