Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
This episode of On The Job presented by ADP: Cheddar takes a deep dive into how offices in Silicon Valley are handling return-to-office policies with Jesse Levinson, Cofounder and CTO of Zoox; Bob Lockett, Chief Diversity & Talent Officer at ADP breaks down the importance of flexibility at work and how to approach compensation in order to improve retention; Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, explains how A.I. can play a role in sustainability efforts and what business leaders need to know about ESG.
Jeremy Kim and Wootak Kim, content creators and the stars of the ‘Under the Influence’ podcast and YouTube series, joined Cheddar News to talk about using their platform to help other Asian American creators. "When we were kind of like coming up with the show idea, there's like so many other people that we really respect or look up to or that interesting stories that will never get the chance to be seen by anybody else," said Jeremy Kim. "And so that's the kind of the platform that we wanted to create."
Chantel Powell, Co-Founder and CEO of Play Pits, joins Cheddar News to discuss how she's grown her business from making it in her very own home to being sold on the shelves in Target stores across the nation, and break down how her business remained resilient throughout the pandemic.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
Catching you up on the entertainment headlines of the day with the new "Thor: Love and Thunder" trailer, Tom Cruise saying that he sees every movie that's in theaters, Lucasfilm warning Black actor Moses Ingram starring in "Obi-Wan Kenobi" about a potential racist backlash, and more.
Liana Guzmán, CEO of FOLX Health, joins Cheddar News to discuss the company launching billboards across the country in response to anti-LGBTQ+ legislation.
