Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Cheddar News revisits the story of a Burger King employee who received $250,000 through GoFundMe after social media discovered he received an underwhelming set of gifts from his employer for decades of service without missing a day of work.
who went viral over the summer for not missing a day of work but received an underwhelming set of gifts from his employer. People chipped in to "reward" him on social media and he received $250,000 from a GoFundMe account.
