Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The Senate Judiciary Committee on Tuesday held a hearing looking into entertainment giant Live Nation's role in the botched pre-sales process for Taylor Swift's Eras tour.
A second mass shooting in California, four Oath Keepers found guilty of seditious conspiracy, and Poland pushes for more tanks for Ukraine. Here is everything you Need2Know for Tuesday, January 24, 2023.
San Mateo County Sheriff ChristinaCorpusspeaks at a news conference following a shooting Monday, Jan. 23, 2023, in Half Moon Bay, Calif. Multiple people were killed in two related shootings Monday at a mushroom farm and a trucking firm in a coastal community south of San Francisco, and officials say a suspect is in custody. (AP Photo/Jeff Chiu)
M&M's colorful cast of chocolate covered peanuts will no longer be the mouthpiece of the brand and instead they will be replaced by Emmy-award winning actress and Saturday Night Live favorite Maya Rudolph.
