Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The top entertainment headlines for February 6, 2023.
Bee Shapiro, Founder and CEO of clean perfume brand Ellis Brooklyn, joins Cheddar News' Hena Doba on a Walk and Talk to discuss the brand's origin, and how she's breaking boundaries in the fragrance industry.
Cheddar News is excited to welcome Brown as its newest guest host. To celebrate, Brown had the opportunity to ring the opening bell at the New York Stock Exchange.
Beyoncé won her 32nd award Sunday, breaking a 26-year-old record, while Lizzo took home Record of the Year for “About Damn Time."
Extra Snap benefits are set to expire at the conclusion of March.
The Department of Agriculture is looking to change school lunch standards but critics are pushing back.
Plain White T’s frontman, Tom Higgenson, surprised a fan with a hospital visit in this heartfelt viral video.
Meet Bobi, an Australian cattle dog, the oldest at 30 years old.
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.
Grammy weekend has arrived and Cheddar News has the rundown of what viewers can expect on music's biggest night.
