Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Jason Sudeikis, in an interview, said this season is the last for its Apple TV hit "Ted Lasso" but hinted that the conclusion could set up a spinoff show.
Athletes come together to participate in a Special Olympics hockey game; a high school cheer team keeps the spirit of their classmate alive; and rescued dogs get makeovers to prepare for a second chance at a forever home.
Cheddar News is celebrating Women's History Month by shining a light on trailblazers and changemakers that are making strides across industries. Cheddar's Hena Doba sits down with Cate Luzio, Founder and CEO of Luminary, to find out how she's helping women thrive through networking, mentorships, and so much more.
