Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Jason Boudreaux came up short when he went to check out at the grocery store, but a good citizen stepped in to help. Here's a story that will warm your heart.
Sarah LaFleur, Founder and CEO of M.M.LaFleur, joins Cheddar News to discuss the state of womenswear at work, her milestone in achieving a successful decade in business, and how to achieve the 'power casual' look.
Cate Luzio, the founder of Luminary, a professional networking platform focused on helping women succeed in their careers, spoke to Cheddar about equity on International Women's Day.
