Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
With many media companies pivoting to streaming, it's been a gold rush for original content. Cheddar News' Michelle Castillo reports on the flood of content coming out from SXSW.
Acclaimed artist and best-selling author Morgan Harper Nichols joins Cheddar News to discuss how she's helping others embrace their next adventure in her latest book, and how to focus on prioritizing your mental wellness.
More witnesses are expected to testify on Wednesday in a trial about a 2016 ski crash between Gwyneth Paltrow and a retired Utah man suing her and claiming her recklessness left him with lasting injuries and brain damage.
Cheddar News' Shannon LaNier visits the new exhibit at the Fashion Institute of Technology called "Fresh, Fly, and Fabulous: 50 Years of Hip Hop Style.
