Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Florida Gov. Ron DeSantis ' administration is moving to forbid classroom instruction on sexual orientation and gender identity in all grades, expanding the controversial law critics call “Don't Say Gay” as the Republican governor continues to focus on cultural issues ahead of his expected presidential run.
Taylor Swift's Eras Tour recently opened with two nights at State Farm Stadium in Glendale, Arizona. During a key moment in both shows, Swift performed what Billboard has called a one-of-a-kind stunt that has been leaving fans speechless. (It's not your typical stage dive!)
Musician Bruce Springsteen, actress Mindy Kaling and designer, Vera Wang were some of the celebrities honored at the White House on Tuesday. President Biden and his wife Dr Jill Biden gave honorees medals. Other honorees included Gladys Knight, Julia Louis Dreyfus and Amy Tan. The medals are Biden's first batch of awards for the arts and humanities. They were delayed by the COVID-19 pandemic.
