Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Lionsgate, Hard Rock Hotel International, and the North Shore Animal League America held an "Unleashed Yappy Hour," bringing together adoptable puppies and fans of the John Wick movies together.
Andrew McMahon spoke to Cheddar News' Michelle Castillo of dealing with his own leukemia diagnosis amid his rising stardom and his current advocacy for young patients.
In this segment of On a Positive Note, Allen Gogarty, a Queens, New York man, used his musical talents to say thanks to a hospital staff that saved his life.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
