Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

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Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
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