Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Actor Alicia Silverstone joined Cheddar News to speak with senior reporter Michelle Castillo about the 2023 SXSW premiere of Mustache, which also stars Atharv Verma.
Legendary skateboarder Tony Hawk joined Cheddar News to discuss his recovery from a leg injury ahead of the upcoming X Games in Japan. He also weighed in on a viral meme with Wesley Snipes.
For the first time on the unofficial cannabis holiday 420, cannabis enthusiasts in New York State can purchase their products legally. One of the first licensed adult-use dispensaries across the state was buzzing with business early in the day.
On A Positive Note looks at a middle school ukelele club that is fundraising for the National Bone Marrow Donor Registry while a New Jersey college adds a mini-labradoodle to its faculty and a community in the Bronx comes together through fashion.
