Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The 11,500 members of the Writers Guild of America went on strike this week after negotiations with Hollywood studios that began in March failed to result in an agreement.
Filmmaker and comedian W. Kamau Bell joined Cheddar News to talk about his HBO documentary project, United Shades of America, which tackles growing up mixed-race in America.
British star Ed Sheeran is facing accusations that he plagiarized Marvin Gaye's hit song, "Let's Get It On." Cheddar News breaks down how the high-profile copyright trial came to fruition and gets expert guidance from Joe Bennett, a forensic musicologist.
The 2023 Tony Awards are scheduled for next month, and Some Like It Hot, a musical and theatrical adaptation of the 1959 film, is leading the pack with a total of 13 nominations.
