Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

Share:
More In Culture
On a Positive Note: All About Humanity
A business venture gives people of all abilities a shot at employment, two sisters find a way to bring joy to kids battling cancer and how a viral post helped a rescue dog find a forever home.
Man Indicted in Theft of 'Wizard of Oz' Ruby Slippers Worn by Judy Garland
A man has been indicted by a grand jury on charges of stealing a pair of ruby red slippers worn by Judy Garland in “The Wizard of Oz,” federal prosecutors in North Dakota say. The shoes were stolen in 2005 and recovered in a 2018 FBI sting operation, but no arrests were made at the time.
Load More