Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
“That '70s Show” star Danny Masterson was led out in handcuffs from a Los Angeles courtroom Wednesday and could get 30 years to life in prison after a jury found him guilty on two of three counts of rape at his second trial, in which the Church of Scientology played a central role.
The trial of the man charged in the deadliest antisemitic attack in U.S. history opened Tuesday with his own lawyer acknowledging that he planned and carried out the 2018 massacre at a Pittsburgh synagogue and made hateful statements about Jewish people.
In celebration of Asian American and Pacific Islander Heritage Month, Anne del Castillo, commissioner of the NYC Mayor's Office of Media and Entertainment (MOME), joined Cheddar News to discuss her role in helping bring back the city's entertainment industry after the pandemic.
Cheddar News anchor Hena Doba joins Fern Mallis, founder of New York Fashion Week, for a walk-and-talk touching on the origins of the weeklong event and how it became one of the biggest celebrations of fashion in the world.
