Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Christopher Wilson, a matchmaker at the adoption center for the American Society for the Prevention of Cruelty to Animals joined Cheddar News to discuss ways how to keep your dog stress-free amid fireworks during the July 4th weekend.
Brian Clark, co-founder of 4West Lounge in Harlem, NY, joined Cheddar News to discuss the opening of his LGBTQ+ bar and how more is needed not only in the city but around the country.
A Florida sheriff’s deputy was acquitted Thursday of felony child neglect and other charges for failing to act during the 2018 Parkland school massacre, concluding the first trial in U.S. history of a law enforcement officer for conduct during an on-campus shooting.
