Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
The case of a Texas man who was reported as a missing teenager in 2015 and found last week took an unexpected turn Thursday when police revealed it all was a hoax.
While you enjoy some of that sweet, sweet summer air conditioning this weekend, enjoy from our selection of recommendations that include superheros, American heroes, a culinary hero, and a character who is definitely not a hero.
