Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
Authorities in Nevada confirmed Tuesday that they served a search warrant this week in connection with the long-unsolved killing of rapper Tupac Shakur.
Two more tourists have been caught allegedly defacing the Colosseum in Rome. just weeks after a similar incident involving another tourist took place in June.
Tom Cruise has reportedly joined negotiations between SAG-AFTRA and the Alliance of Motion Picture and Television Producers, according to The Hollywood Reporter.
