Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber.
YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content.
Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.
A winning ticket has been sold in California for the Powerball jackpot worth an estimated $1.08 billion, the sixth largest in U.S. history and the 3rd largest in the history of the game.
You watch movies. You watch TV. And now you're wondering how the dual Hollywood strikes — a pitched battle with actors and writers on one side, and studios and streaming services on the other — will affect you. We have answers.
France celebrated Bastille Day last week, and restauranteur Kiril Mihajlov executive chef Alan Vargas of The Consulate stopped by Cheddar News to prepare a classic French dish.
