Digital video is one of the most marketable tools for companies and individuals and YouTube is at the heart of the world of digital video. Popular YouTube channels can make millions of dollars a year in ad revenue, which has created a new brand of celebrity - the YouTuber. YouTube influencers Brooke Miccio and Danielle Carolan join to share their tricks of the YouTube trade. Miccio says it's all about creating consistent and authentic content. Carolan and Miccio also talk about the rising trend of shoppable video. Both of the YouTubers worked with Dote, an app that makes video content shoppable. They say that creating shoppable content really makes a difference for engagement, and also means more money in the bank for YouTube influencers.

Share:
More In Culture
Search of Alleged Gilgo Beach Serial Killer's Home Ends
An intense police search of the Long Island home of Rex Heuermann is now complete, authorities said Tuesday as they ended a 12-day hunt for evidence that involved ripping up the yard and the discovery of a basement vault containing hundreds of weapons kept by the man accused of killing at least three women more than a decade ago.
Load More