Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults
Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.
A new report said the private sector added 103,000 jobs in November while refinance applications climb as mortgage rates dip. Plus, the FTC is once again looking to block the Microsoft-Activision deal and McDonald's is looking to buy 10,000 new locations by 2027.
Fans of the Grand Theft Auto series got a glimpse of the latest release that's not due out until 2025. The trailer was officially released after a leak on the 'X' platform, giving an idea to industry experts of the massive effect GTA will have on the gaming sector. Cheddar News senior reporter Michelle Castillo breaks it all down.
