Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

IRS Announces 'Voluntary Disclosure Program'

The IRS is announcing a voluntary disclosure program.

Lionsgate Signs $4.6 Billion Studio SPAC Deal

Lionsgate announced its studio division is going to spin off in a merger with Screaming Eagle Acquisition Corp., which is a special purpose acquisition company.

Redfin: 15.5% of Homes for Sale in 2023 Were Affordable

A new report suggests that it's getting more difficult for an average American to afford a home.

FDA Warns of Fake Ozempic Drugs

The Food and Drug Administration warned consumers about a copycat version of the diabetes drug Ozempic.

Report: Tesla Building Battery Factory in China

Tesla is reportedly moving forward with its plan to make energy shortage storage batteries in China.

Wells Fargo Workers in New Mexico Vote to Unionize

Wells Fargo employees at a branch in New Mexico have voted to unionize.

Nike Cuts Full-Year Revenue Outlook and Announces Cost-Cutting Plan

Nike cut its full-year revenue outlook for the fiscal year after reporting lower-than-expected revenue in its latest quarter.

Stocks Rise As Market Looks to Extend Winning Streak Year-End

Stocks climbed after the opening bell as the market looks to extend its winning streak as the year draws to a close.

Pres. Biden Says U.S. Steel Deal Needs 'Serious Scrutiny'

President Biden thinks there should be "serious" scrutiny over Japanese company Nippon's planned purchase of US Steel.

Were Your Holiday Deliveries Stolen? What to Know About Porch Piracy and What You Can Do About It

You found the perfect holiday gift online. You ordered it. A notification arrived on your phone, showing the package had arrived. But when you open your doors, the parcel is nowhere to be found.

Load More