Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults
Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.
A 6-year-old boy who left on a flight for the Christmas holiday to visit his grandmother in southwest Florida instead was put on the wrong plane and ended up 160 miles away in Orlando, Florida.
Apple filed an emergency motion seeking court permission to begin selling two of its most popular watches again until a final decision on its broader appeal in a bitter patent dispute is decided.
