*By Chloe Aiello*
Phoenix the Clydesdale stood outside the New York Stock Exchange on Thursday to celebrate the NYSE Christmas Tree lighting ceremony. In less than one week, he'll join a rig of seven others to deliver Budweiser to the thirsty denizens of New York.
"You feel the Christmas holiday spirit all around you. We have the Clydesdales here, which of course are an icon of the holidays," Anheuser-Busch InBev's Ricardo Marques told Cheddar on Thursday. "We will be delivering beer, Budweiser of course, all across New York City next week."
It's a tradition that dates back to Prohibition and signifies the official kick-off of the holiday season for Budweiser parent company Anheuser-Busch InBev. The horses were originally a gift to August Busch Sr. after the repeal of Prohibition.
This year is extra special, as it marks the 85th anniversary of Prohibition's end. In honor of the occasion, AB InBev teamed up with Jim Beam on a Jim Beam barrel-aged Budweiser Copper Lager, part of its Reserve Collection.
Marques said the beer has already become a top share gainer within the past four weeks.
"People that are aware of the innovations we have been launching with the Reserve franchise have a better opinion of the Budweiser brands. So it is helping us elevate the Budweiser brand and also gain share in this very important time of the year," said Marques, who serves as group vice president of marketing core and value brands at AB InBev.
The Jim Beam collaboration is just AB InBev's latest attempt to diversify its branding and offerings to reach broader audiences at the high and low end. AB InBev has also been reaching into alcohol-free beverages as it fights to accommodate rapidly shifting consumer preferences.
For full interview [click here](https://cheddar.com/videos/clydesdales-remain-budweiser-brand-holiday-icon).
With Donald Trump due on the witness stand next week, testimony from his adult sons in his civil business fraud trial wrapped up Friday with Eric Trump saying he relied completely on accountants and lawyers to assure the accuracy of financial documents key to the case.
DraftKings reported better-than-expected revenue in the third quarter.
Wallet Hub released a list of the 10 states with the highest median monthly student loan payments.
Oil and gas giant BP will purchase electric vehicle chargers from Tesla for $100 million.
Reports say olive oil prices have jumped 75% since January of 2021.
The big three car companies for GM and Stellantis have agreed to pay striking workers as they spend time on the picket line, according to The Wall Street Journal.
Elon Musk is making a big prediction about artificial intelligence and the jobs market.
Open enrollment season is here and the stress of picking the right plan for you could sometimes get overwhelming. Rosalyn Glenn, financial advisor with Prudential, joined Cheddar News to discuss what to know and understand about selecting your benefits to cover your medical needs and conditions, if any.
Learning about money is a skill that should be learned at an early age. OneMain Financial is now offering a financial course called 'Credit Worthy' across several high schools across the country, along with some scholarships. Doug Shulman, CEO of OneMain Financial, joined Cheddar News to discuss the importance of learning and understanding credit. "Over half of high school students graduate without knowing the basics about credit," Schulman said. "It really helps establish a great foundation to being an independent adult, to have a healthy and happy life, and some financial security is part of that."
Mariah Carey is facing a second lawsuit claiming copyright infringement over her song, "All I Want For Christmas is You."
