AB InBev Kicks Off the Holidays with the Budweiser Clydesdales, New Beers
*By Chloe Aiello*
Phoenix the Clydesdale stood outside the New York Stock Exchange on Thursday to celebrate the NYSE Christmas Tree lighting ceremony. In less than one week, he'll join a rig of seven others to deliver Budweiser to the thirsty denizens of New York.
"You feel the Christmas holiday spirit all around you. We have the Clydesdales here, which of course are an icon of the holidays," Anheuser-Busch InBev's Ricardo Marques told Cheddar on Thursday. "We will be delivering beer, Budweiser of course, all across New York City next week."
It's a tradition that dates back to Prohibition and signifies the official kick-off of the holiday season for Budweiser parent company Anheuser-Busch InBev. The horses were originally a gift to August Busch Sr. after the repeal of Prohibition.
This year is extra special, as it marks the 85th anniversary of Prohibition's end. In honor of the occasion, AB InBev teamed up with Jim Beam on a Jim Beam barrel-aged Budweiser Copper Lager, part of its Reserve Collection.
Marques said the beer has already become a top share gainer within the past four weeks.
"People that are aware of the innovations we have been launching with the Reserve franchise have a better opinion of the Budweiser brands. So it is helping us elevate the Budweiser brand and also gain share in this very important time of the year," said Marques, who serves as group vice president of marketing core and value brands at AB InBev.
The Jim Beam collaboration is just AB InBev's latest attempt to diversify its branding and offerings to reach broader audiences at the high and low end. AB InBev has also been reaching into alcohol-free beverages as it fights to accommodate rapidly shifting consumer preferences.
For full interview [click here](https://cheddar.com/videos/clydesdales-remain-budweiser-brand-holiday-icon).
Not only is April Financial Literacy Month, it’s also the kickoff of the spring homebuying season. So now is the time to make sure you have a financial plan in place – and why it might not be wise for that to include buying your first home.
While the U.S. may slowly be on the path to lowering inflation (and therefore interest rates), Europe has thoroughly trounced America, putting it on the path to lower rates by this summer.
April's release of the monthly Housing Starts and Building Permits reports by the Census Bureau provides crucial insights into the construction activity in the housing market. These reports are an economic indicator, shedding light on the current state of the housing market and its broader economic impact.
Caitlin Clark is heading to the Indiana Fever, the number one draft pick and the highest-scoring college basketball player of all time. And while she may not be getting millions from the WNBA, there's a few ways she'll net compensation for her generational talents.
Author of 'Clean Meat,' Paul Shapiro joins Cheddar to discuss how the cellular agricultural revolution helps lower rates of foodborne illness and greatly improves environmental sustainability. Plus, how his company The Better Meat Co. is bringing healthier food options to the table.
Recent headlines might make it sound like World War III is imminent, but when it comes to your finances, it's not the time to panic. The market is coming off its longest winning streak since 2011.
You may have noticed fewer new venture capital-backed startups (like Airbnb or Uber) lately. The market slowed to a crawl after 2021, but things are expected to take off again in 2025.
Corporate earnings season is underway, that time when companies share their billions in sales or double-digit profits. But the data shows even companies are struggling with high inflation and interest rates.
Boeing continues their terrifying trend of having their planes fall apart mid-flight, inflation — checks notes — is still up and the future of AI looks terrifying. Cheery!
Food waste – uneaten scraps or leftovers sent to landfills – is responsible for 10% of global emissions. Mill, a new product from the co-founder of Nest, thinks technology can play a role in eliminating it.
