Bud Light Wants You to Say "Dilly Dilly" on Super Bowl Sunday
Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday.
Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack.
When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.
Investors weren't jolted by the downgrade because they already know the fractured state of U.S. politics, the size of the country's public debt, and the challenges it faces to pay for Social Security, Medicare and other expenses.
The national average for gas prices stood at about $3.78 a gallon on Tuesday — about 25 cents higher than that seen one month ago, according to motor club AAA. While today's prices at the pump remain far lower than they were last year, when energy costs soared worldwide in the months following Russia's invasion of Ukraine, experts say such a jump is unusual.
